Semana de Gestão e Políticas Culturais
The Semana de Gestão e Políticas Culturais (Management and Cultural Policies Week) — promoted by Itaú Cultural in association with State Cultural Departments and local cultural institutions — presents classes and debates about inheritance, cultural production, copyright, diversity, creative policies and economy in culture.
CONCEPT
The concept for the visual identity arose from the union between culture and management: one of them more abstract, the other one more objective. Through the technical view of management on the culture, it is possible to make it viable in a better way. The project transmits this idea by overlapping a square pattern with ink stains.
